In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism--such as authentication, verification, and credibility--to emerging media tools and strategies.
Key features checklists are incorporated throughout the book as practical tools for students to apply the chapter content and build his or her professional social media brand. The checklists are classroom tested and some encourage students to tweet the author directly or discuss questions as a class.
Mobile and Social Media Journalism: A Practical Guide #ad - Practical activities in every chapter provide students with hands-on experience to immediately practice what they are learning and build a portfolio of work that will help kick start his or her career. From the newsroom features a variety of perspectives and insights from well-known journalists in the field such as David Muir, anchor of ABC World News Tonight, and Hallie Jackson, NBC News White House Correspondent.
Additional coverage on the public's active role in the news production processshows students how to locate credible content from social media to enhance reporting, and at the same time, identify misleading and unbalanced content. Tips for developing a digital-first story pitch and increasing social media optimization offer students strategies for creating a plan to use mobile devices and social media while covering stories.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers DirectlyWiley #ad - In the new rules of marketing & pr, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing. The new rules of marketing & pr is an international bestseller with more than 375, 000 copies sold in twenty-nine languages.
The internet continues to change the way people communicate and interact with each other, apps, blogs, or more, online videos, and if you're struggling to keep up with what's trending in social media, your product or service is bound to get lost in the ether. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly #ad - In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. Serves as the ideal resource for entrepreneurs, and non-profit managers offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, business owners, PR professionals, marketers, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
The Elements of Journalism, Revised and Updated 3rd Edition: What Newspeople Should Know and the Public Should ExpectThree Rivers Press #ad - The book that every citizen and journalist Should Read“What this book does better than any single book on media history, ethics, or practice is weave. Together why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk. Rasmi simhan, boston globe“kovach and Rosenstiel’s essays on each element are concise gems, filled with insights worthy of becoming axiomatic.
Here is a book that agrees with you. Better—it has solutions. The elements of journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it. Marta salij, detroit free pressThe elements of journalism are:* Journalism’s first obligation is to the truth.
The Elements of Journalism, Revised and Updated 3rd Edition: What Newspeople Should Know and the Public Should Expect #ad - Its first loyalty is to citizens. Its essence is a discipline of verification. Its practitioners must maintain an independence from those they cover. It must serve as an independent monitor of power. It must provide a forum for public criticism and compromise.
Video Journalism for the Web: A Practical Introduction to Documentary StorytellingRoutledge #ad - Creating multimedia video journalism requires more than simply adapting traditional broadcast techniques: it calls for a new way of thinking about how people engage with the news and with emerging media technologies. As newspapers and broadcast news outlets direct more resources toward online content, print reporters and photojournalists are picking up video cameras and crafting new kinds of stories with their lenses.
This book gives aspiring documentary journalists the tools they need to get out in the field and start shooting unforgettable multimedia stories. In this guide, kurt lancaster teaches students and professional journalists how to shoot better video and tell better stories on the web, providing a strong understanding of cinematic storytelling and documentary production so their videos will stand out from the crowd.
Video Journalism for the Web: A Practical Introduction to Documentary Storytelling #ad - Video journalism for the web introduces students to all the basic skills and techniques of good video journalism and documentary storytelling, from shots and camera movements to sound and editing—as well as offering tips for developing compelling, character-driven narratives and using social media to launch a successful career as a "backpack journalist.
Shooting, editing, and writing exercises throughout the book allow students to put these techniques into practice, and case studies and interviews with top documentary journalists provide real-world perspectives on a career in video journalism.
The News Media: What Everyone Needs to Know®Oxford University Press #ad - It addresses a wide range of questions, from whether objectivity was only a conceit of late twentieth century reporting, largely behind us now; how digital technology has disrupted journalism; whether newspapers are already dead to the role of non-profit journalism; the meaning of "transparency" in reporting; the way that private interests and governments have created their own advocacy journalism; whether social media is changing journalism; the new social rules of old media outlets; how franchised media is addressing the problem of disappearing local papers; and the rise of citizen journalism and hacker journalism.
The past several years have seen the newspaper industry in a state of crisis, with Twitter and Facebook ushering in the rise of citizen journalism and a deprofessionalization of the industry, plummeting readership and revenue, and municipal and regional papers shuttering or being absorbed into corporate behemoths.
The News Media: What Everyone Needs to Know® #ad - It will even look at the ways in which new technologies potentially threaten to replace journalists. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing scandals, and has even been alleged to influence international policy. The business of journalism has an extensive, storied, and often romanticized history.
Now billionaires, are stepping in to purchase newspapers, most with no journalism experience but lots of power and strong views, both large and small. This addition to the what everyone needs to know® series looks at the past, present and future of journalism, considering how the development of the industry has shaped the present and how we can expect the future to roll out.
The Online Journalism Handbook: Skills to Survive and Thrive in the Digital AgeRoutledge #ad - The online journalism handbook has established itself globally as the leading guide to the fast-moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, paul bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies.
The new edition is thoroughly revised and updated, featuring: a significantly expanded section on the history of online journalism business models;a new focus on the shift to mobile-first methods of consumption and production;a brand new chapter on online media law written by Professor Tim Crook of Goldsmiths, University of London, with an introduction to coding for journalists;advice on the journalistic uses of vertical video, UK; a redeveloped section on interactivity, live video, 360 and VR.
The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age #ad - The online journalism handbook is a guide for all journalism students and professional journalists, as well as being of key interest to digital media practitioners.
Aim for the Heart: Write, Shoot, Report and Produce for TV and MultimediaCQ Press #ad - With humor, and directness, award-winning journalist and author al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, honesty, with practical know-how they can immediately put to use in their careers.
Aim for the heart is as close as you can get to spending a week in one of tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • learn how to build compelling characters who connect with the audience• Write inviting leads• Get memorable soundbites• See how to light, crop, frame, and edit compelling videos• Learn how to leverage social media to engage audiences• Gain critical thinking skills that move your story from telling the “what” to telling the “why” .
Aim for the Heart: Write, Shoot, Report and Produce for TV and Multimedia #ad - Al tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching.
High School Journalism: A Practical GuideMcFarland #ad - Opinion writing, staff planning and organization and Web-based journalism. Student journalists must first understand that storytelling, is about people, at its most basic level, and that understanding the audience is essential in deciding how to present the story. The author covers the essential components that students must understand: information gathering, writing, standard and alternative coverage and packaging.
Instructors considering this book for use in a course may request an examination copy here. Understanding how to best accomplish these objectives is key to the student on the newspaper, yearbook or Web site staff, but the fundamental art of storytelling and story presentation are not always at the center of high school journalism classes.
High School Journalism: A Practical Guide #ad - High school journalists share the same objectives as professional reporters--finding the story, writing the story, and packaging the story so that it appeals to an audience. Students will find valuable information about identifying news, interviewing, narrative writing style, research, editing, visual presentation and layout.
This handbook for high school journalists and teachers offers practical tips for all elements of school journalism. Each chapter includes study guides for practical applications of the concepts discussed. The book also covers the legal rights of student journalists, objective vs.
Slavery Inc.: The Untold Story of International Sex TraffickingSoft Skull Press #ad - Featuring first-person interviews with mafiosi, pimps, prostitutes, and those who managed to escape from captivity, Slavery Inc. A shocking exposé of the lucrative global business of human trafficking that “crackles with the intrigue of a spy novel” The Washington Post. Complicit in the insidious enterprise: criminal masterminds, corrupt law enforcement, willfully blind politicians, local handlers, and eager consumers.
Illegal, and impervious to recession, inhuman, the international sex trade is one industry that continues to thrive. In this ground-breaking work of investigative reporting, thailand to iraq, georgia to the uk, the selling of body organs, internet pornography, “lionhearted Mexican journalist and activist” Lydia Cacho follows the trail of the traffickers and their victims from Mexico to Turkey, drugs and arms smuggling, money laundering, to expose the trade’s hidden links with the tourist industry, and even terrorism Publishers Weekly.
Slavery Inc.: The Untold Story of International Sex Trafficking #ad - Is a sobering and vitally important work of reportage, both for the colossal scope of its enquiry, and for the tenacious bravery with which Cacho pursues the truth about one of the most serious crises of the twenty-first century. Operating just out of sight, encompassing an astounding 175 nations, and crisscrossing the entire world, the sinister network continues to trap more than 1 million helpless women and children a year.
Writing and Reporting News: A Coaching MethodCengage Learning #ad - It also includes an all-new book glossary featuring many of the newer terms used in Journalism. Full-color photographs and a strong storytelling approach keep you captivated throughout the book. Integrating new trends in the convergence of print, and online media, broadcast, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future.
Important notice: media content referenced within the product description or the product text may not be available in the ebook version. Pulling examples straight from recent headlines, writing and reporting news: a coaching METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism.
Writing and Reporting News: A Coaching Method #ad - Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues before you face them on the job.