Companies that live and die by outputs often fall into the "build trap, " cranking out features to meet their schedule rather than the customer’s needs. In this book, melissa perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals.
Escaping the Build Trap: How Effective Product Management Creates Real Value #ad - You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores:why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs.
Product Roadmaps Relaunched: How to Set Direction while Embracing UncertaintyO'Reilly Media #ad - In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update.
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty #ad - With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, business analyst, lead developer, or business owner, program manager, entrepreneur, development manager, scrum master, product owner, project manager, designer, this book will show you how to:Articulate an inspiring vision and goals for your productPrioritize ruthlessly and scientificallyProtect against pursuing seemingly good ideas without evaluation and prioritizationEnsure alignment with stakeholdersInspire loyalty and over-delivery from your teamGet your sales team working with you instead of against youBring a user and buyer-centric approach to planning and decision-makingAnticipate opportunities and stay ahead of the gamePublish a comprehensive roadmap without overcommitting.
Outcomes Over Output: Why customer behavior is the key metric for business success#ad - We often build features that create no value. When is amazon done? when is google done? Or Facebook? In reality, services powered by digital systems are never done. Using outcomes creates focus and alignment. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice.
Instead, we need to give teams an outcome to achieve. It eliminates needless work. This book is a practical guide to using outcomes to guide the work of your team. Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. But in today’s service- and software-driven world, “done” is less obvious.
Outcomes Over Output: Why customer behavior is the key metric for business success #ad - If you’ve ever wondered how m your MVP should be, or how to get more R in your OKRs, this book will help. Nick rockwell, cTO, NY Times. In the old days, when we made physical products, setting project goals wasn’t that hard. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features—but features are the wrong way to go.
Inspired: How to Create Tech Products Customers LoveWiley #ad - This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.
Whether you’re an early stage startup working to get to product/market fit, or a large, consistent innovation, or a growth-stage company working to scale your product organization, INSPIRED will take you and your product organization to a new level of customer engagement, long-established company trying to regain your ability to consistently deliver new value for your customers, and business success.
Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, Google, Apple, BBC, including Adobe, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
Inspired: How to Create Tech Products Customers Love #ad - The first edition of inspired, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. How do today’s most successful tech companies—amazon, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, Tesla—design, Netflix, Google, develop, Facebook, they do it very differently than the vast majority of tech companies.
In inspired, technology product management thought leader marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful TeamsO'Reilly Media #ad - If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, emerging, product leadership helps you explore:themes and patterns of successful teams and their leaders, partners, and enterprise stages of a company’s evolutionStrategies and tactics for working with customers, agencies, and ways to attain those characteristicsBest approaches for guiding your product team through the startup, and external stakeholders .
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Authors richard banfield, and nate walkingshaw draw on decades of experience in product design and development to capture the approaches, Martin Eriksson, insights, styles, and techniques of successful product managers.
Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams #ad - Why do some product leaders succeed while others don’t?This insightful book presents interviews with nearly 100 leading product managers from all over the world. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackWiley #ad - Most new products fail. The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you.
As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
However, many companies have yet to successfully adopt Lean thinking. The lean startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. This book describes the lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback #ad - Whether you work at a startup or a large, established company, we all know that building great products is hard. It walks you through how to: determine your target customers identify underserved customer needs create a winning product strategy Decide on your Minimum Viable Product MVP Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, coding, UX design, analytics, and marketing across a variety of products.
Entrepreneurs, marketers, designers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, developers, product managers, executives, hands-on resource. His clients include Facebook, Hightail, Box, Epocrates, and Medallia.
The Art of Action: How Leaders Close the Gaps between Plans, Actions and ResultsNicholas Brealey #ad - The art of action is a thought-provoking and fresh look at how managers can turn planning into execution, and execution into results. Drawing on his experience as a consultant, stephen bungay takes a close look at the nineteenth-century Prussian Army, which built its agility on the initiative of its highly empowered junior officers, senior manager and a highly respected military historian, to show business leaders how they can build more effective, productive organizations.
The Art of Action: How Leaders Close the Gaps between Plans, Actions and Results #ad - Business is highly competitive, complex, risky and fast paced - like combat. What do you want me to do? this question is the enduring management issue, a perennial problem that Stephen Bungay shows has an old solution that is counter-intuitive and yet common sense. The art of action is scholarly but engaging, rigorous but pragmatic, and shows how common sense can sometimes be surprising.
Based on a theoretical framework which has been tested in practice over 150 years, Bungay shows how the approach known as "mission command" has been applied in businesses as diverse as pharmaceuticals and F1 racing today.
Mastering Product Management: A Step-by-Step GuideKevin Brennan #ad - It covers the full product life cycle, from idea discovery through end-of-life. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. Source new ideas that succeedset a compelling product vision and strategySearch for profitable new business modelsBecome a market expertEffectively manage roadmapsEnsure a successful product launchUnderstand value and price profitablyBuild and manage high-performance teamsAnd much more!This book is a convenient reference guide that you can use throughout your workday.
Mastering Product Management: A Step-by-Step Guide #ad - It’s meant for product managers of all levels and for anyone wishing to understand what it takes to define, launch, develop, and market new products successfully. Each section is scannable and concise, around two to three pages. Mastering product management: a step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager.
User Story Mapping: Discover the Whole Story, Build the Right ProductO'Reilly Media #ad - Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, starting with opportunities and moving deeper into discoveryPrepare your stories, and how they come to life in Agile and Lean projectsDive into a story’s lifecycle, with an exercise to learn key concepts quicklyUnderstand how stories really work, pay attention while they’re built, and learn from those you convert to working software .
User Story Mapping: Discover the Whole Story, Build the Right Product #ad - This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author jeff patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process.
User story mapping is a valuable tool for software development, once you understand why and how to use it.
Team Topologies: Organizing Business and Technology Teams for Fast FlowIT Revolution Press #ad - In team topologies devops consultants matthew skelton and Manuel Pais share secrets of successful team patterns and interactions to help readers choose and evolve the right team patterns for their organization, making sure to keep the software healthy and optimize value streams. Team topologies will help readers discover:• Team patterns used by successful organizations.
Common team patterns to avoid with modern software systems. When and why to use different team patterns• How to evolve teams effectively. How to split software and align to teams.
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products ContinuouslyHarvard Business Review Press #ad - In sense and respond, leading tech experts and founders of the global Lean UX movement, Jeff Gothelf and Josh Seiden, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, assessment, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, and response.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously.
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously #ad - They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The end of assembly Line ManagementWe’re in the midst of a revolution.