All In Startup: Launching a New Idea When Everything Is on the Line

#ad
Wiley #ad - You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All in startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.

All in startup is more than just a novel about eschewing temptation and fighting to save a company. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. Wiley. He has incurred substantial debt and his marriage is on shaky ground. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting.

All In Startup: Launching a New Idea When Everything Is on the Line #ad - His las vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. Join owen and sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.

If owen chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky.

#ad



The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs

#ad
Simon & Schuster #ad - How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, PayPal, Gilt Groupe, Chipotle, Under Armour, Jetblue, eBay, SpaceX, Airbnb, Spanx, Tesla Motors, Theranos, and Dropbox.

These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone. They all share fundamental skills that can be learned, practiced, and passed on. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it.

The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs #ad - The creator’s code reveals six skills that make creators of all kinds of endeavors breakthrough. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes.

Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way.

#ad



Entrepreneurship: Successfully Launching New Ventures 5th Edition

#ad
Pearson #ad - The fifth edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Also available with myentrepreneurshiplabtm This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

A comprehensive guide to business ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.

Entrepreneurship: Successfully Launching New Ventures 5th Edition #ad - Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. For courses in entrepreneurship. Note: you are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content.

With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. If you would like to purchase both the physical text and myentrepreneurshiplab search for: 0134422503 / 9780133797190 entrepreneurship: successfully launching new ventures 013397409x / 9780134422503 entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 5/e   Package consists of:   0133797198 / 9780133974096 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures  .

#ad



Originals: How Non-Conformists Move the World

#ad
Penguin Books #ad - In originals he again addresses the challenge of improving the world, battle conformity, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, and buck outdated traditions. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a billionaire financial wizard who fires employees for failing to criticize him, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor.

Penguin Books. How can we originate new ideas, build a coalition of allies, grant explores how to recognize a good idea, speak up without getting silenced, policies, and practices without risking it all? Using surprising studies and stories spanning business, and entertainment, politics, choose the right time to act, sports, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent.

Originals: How Non-Conformists Move the World #ad - The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo. The #1 new york times bestseller that examines how people can champion new ideas—and how leaders can fight groupthink, from the author of Give and Take and co-author of Option B “Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world.

Malcolm gladwell, author of outliers and the Tipping Point “Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world.

#ad



The Curiosity Muscle

#ad
TrueFolio #ad - Penguin Books. By continuing to work your curiously muscle over time, you can help your company thrive and become competitive on more than price alone—ultimately, future-proofing your business. Blockbuster. From how we develop blind spots about our business to the pitfalls of feeling like an expert, create new value for customers, engaging tale reveals the smokescreens obscuring imminent threats to long-term viability and walks you through specific ways to boost innovation, this thought-provoking, solve problems, uncover customer needs, and increase employee engagement.

Most importantly, the curiosity muscle demonstrates why curiosity is your greatest asset, driving constant innovation and improvement and helps you ask the essential questions that will take your business from stagnant to soaring. Why is it that some companies evolve while others get left in the dust? How do they lose their relevance with customers? The scary truth is that the only thing harder than getting to the top is staying there.

The Curiosity Muscle #ad - Toys ‘r’ Us. It may sound counterintuitive, but in many cases, it is the success of a company that eventually leads to its downfall. So what does it take to stay competitive and relevant when what customers went wild for yesterday is the boring, bare minimum they’ll accept today?Through the story of the rise and plateau of a gym franchise recounted as a novel, banal, The Curiosity Muscle shows exactly why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance.

#ad



The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs

#ad
Simon & Schuster #ad - Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses. How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies.

They all share fundamental skills that can be learned, practiced, and passed on. The creator’s code reveals six skills that make creators of all kinds of endeavors breakthrough. The book’s insights provide core guidance for success in the new world of work. Penguin Books. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way.

The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs #ad - These skills aren’t rare gifts or slim chance talents. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Theranos, SpaceX, eBay, Airbnb, Under Armour, Tesla Motors, PayPal, Jetblue, Gilt Groupe, Chipotle, Spanx, and Dropbox. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.

Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it.

#ad



Value Proposition Design: How to Create Products and Services Customers Want Strategyzer

#ad
Wiley #ad - The authors of the international bestseller business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, test, this sequel explains how to use the “Value Proposition Canvas” to design, create, and manage products and services customers actually want. Value proposition design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market.

Value Proposition Design: How to Create Products and Services Customers Want Strategyzer #ad - You will be able to assess your work, checklists, and download pdfs, learn from peers, and more. Value proposition design is an essential companion to the ”business model canvas” from Business Model Generation, 3M, GE, Coca Cola, a tool embraced globally by startups and large corporations such as MasterCard, Colgate-Palmolive, Fujitsu, LEGO, and many more.

Value proposition design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. Penguin Books. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work.

#ad



Hospitality: An Introduction

#ad
Kendall Hunt Publishing #ad - It introduces many of the on-site disciplines that are an integral part of the daily operations in hotels, restaurants, events, clubs, and other hospitality businesses. Traditional hospitality Careers – discusses the fundamental or traditional hospitality career paths. This text explores the topics that separate hospitality from other fields of study.

Hospitality: an introduction is divided into four distinct sections:Hospitality Industry Foundations – provides the “big picture” of the industry. This section highlights the major areas typically associated with the hospitality industry: from hotels, restaurants, and beverage to clubs and events.

Hospitality: An Introduction #ad - Optional readings: specialized hospitality careers – introduces students to some of the many possibilities for fascinating careers in the industry, casinos, cruise ships, including theme parks, and more!Hospitality: An Introduction offers the reader a broad introductory perspective that can stir-up excitement while creating a thirst for more information in specific career niches.

This text provides the basics of the world of hospitality, and most importantly, where a student might fit in. This book is an essential read for any student interested in the fascinating hospitality industry. This edition includes access to an ancillary website that contains resources for students and instructors.

Penguin Books. It gives an introduction, along with the history, future trends, and emphasis on service excellence.

#ad



Shoe Dog: A Memoir by the Creator of Nike

#ad
Scribner #ad - Phil knight opens up in ways few CEOs are willing to do. Fresh out of business school, phil knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Today, nike’s annual sales top $30 billion. At twenty-four, new, he will create something all his own, Knight decides that rather than work for a big corporation, dynamic, different.

But knight, the man behind the swoosh, has always been a mystery. It’s a messy, endless struggles, perilous, riddled with mistakes, and chaotic journey, and sacrifice. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Above all, with his former track coach, he recalls the relationships that formed the heart and soul of Nike, and with his first employees, the irascible and charismatic Bill Bowerman, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Shoe Dog: A Memoir by the Creator of Nike #ad - He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Wiley. In this instant and tenacious new york times bestseller, illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, starred review, game-changing, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” Booklist, and profitable brands.

Bill gates named shoe dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. Penguin Books.

#ad



Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

#ad
John Wiley and Sons #ad - You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, entrepreneurs, consultants, and leaders of all organizations.

Co-created by 470 "business model canvas" practitioners from 45 countries, 4-color design that takes powerful strategic ideas and tools, the book features a beautiful, highly visual, and makes them easy to implement in your organization. Along the way, revenue streams, you'll understand at a much deeper level your customers, distribution channels, costs, partners, and your core value proposition.

Business model generation features practical innovation techniques used today by leading consultants and companies worldwide, Ericsson, including 3M, Capgemini, Deloitte, and others. If you're ready to change the rules, you belong to "the business model generation!" Penguin Books. Wiley. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers #ad - If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Business model generation A Handbook for Visionaries Game Changers and Challengers. Business model generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.

#ad



Intellectual Property Strategy The MIT Press Essential Knowledge Series

#ad
The MIT Press #ad - A brand, is an important form of intellectual property, for example, as is any information managed and produced by an organization. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. Palfrey identifies the essential areas of intellectual property―patent, copyright, trademark, and trade secret―and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.

The most innovative organizations employ multiple intellectual property approaches, asking hard, depending on the situation, context-specific questions. Penguin Books. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators.

Intellectual Property Strategy The MIT Press Essential Knowledge Series #ad - Business model generation A Handbook for Visionaries Game Changers and Challengers. Wiley. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy―especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be considered a key strategic asset class.

#ad